BBI: Blockbuster’s New TV Ad Campaign

Dear Ms. Latina Renee,

We will be advertising prominent television commercials that will be running nationwide for the next several weeks throughout the summer. These commercials will help point out the BLOCKBUSTER Total Access plan benefits over our competitors. This should help boost our sales and bring attention to our BLOCKBUSTER campaigns.

So thats the message that went out to Blockbuster (BBI) affiliates and investors, whom are looking forward to a new deal break of a Circuit City buyout.