If you’re finding it difficult to make money this is for you. Below is the main secret to making money in life. It doesn’t matter if you’re an affiliate marketer or a product seller or even if you’re a business service provider. You simply can’t make money without knowing the information below. [...]
Posted on 12. Apr, 2014 by Jessica.
Coming up with new thoughts is what turns small businesses into large companies. Unfortunately, it’s round about this point that a company starts to lose customers to its opponents, and becomes predictable. This is really what began to occur to the Apple Company. That was until they began a brand new mobile revolution and created the iPhone. The Apple Company was compelled to be innovative and exceptional, otherwise the were heading for oblivion. [...]
Article marketing strategies don’t necessarily have to be particularly complicated to work well. Sometimes just being consistent and simple is the key.one popular way is to focus on writing articles and submitting them to several high ranking online article directories and directing the traffic generated by the articles to a free affiliate website page.
Alternatively you might undertake a complex article marketing strategy involving the building of your own websites, and then building link wheels, and then constructing smaller wheels linking to the main wheel at strategic points. Feeling lost? OK, we’ll save the interlinking link wheels for a separate discussion and tackle the big picture first.
Article marketing strategies must be tailored to suit the way you intend to work. There are two important factors here:
1. The amount of time you have to spend on article marketing and
2. The amount of cash you propose to invest in your affiliate marketing business.
Article marketing can be undertaken successfully by using free tools and resources. This will necessitate you writing articles and then manually “spinning” different versions of each article for each article directory you will be using. This will obviously be quite time consuming, but you will find that you speed up as you get more practice. Even if you are aiming for a very specific keyword such as liposuction practices in Pretoria, it is a better idea to have a more generic article about weight loss. Another example would be to write an article about sleep and to recommend an air mattress within the text. This makes it easier to write a lot of content with a lot of unique spin.
You will then need to manually submit each article to each individual directory. This is very time consuming. Again, you will get faster as you get accustomed to the different submission processes and you can develop your own article submission strategies by using multiple browser tabs to sped things up.
There is software available to speed up the process of “spinning” articles and the tedious process of submitting the articles to the directories. This software is not expensive but, if your budget is zero, it will not be an option. Article marketing strategies do not depend upon this sort of software; you can do article marketing completely manually and switch to using this type of tool when you are making a profit from affiliate article marketing.
If you have only limited time to use manual article marketing strategies, you might be tempted to invest in software to help you with the “spinning” and to automate article submission processes. This is a good time to warn you about the dangers of article spinners.
You will find many discussions on internet marketing forums about whether it is good article marketing strategy to use this type of software. One side of the argument is that article marketing strategies should always involve manual writing and submitting of articles. The other side say that it is foolish to do manual work when good tools are available to make life easier. The emphasis here is on the word “good” because bad article spinners produce gibberish and submitting the sort of unintelligible rubbish they churn out would only undermine your article marketing strategies.
I would caution you to beware of software that promises too much automation (particularly of the spinning process). The best article spinner is one that you control, not the “push button” variety that churns out rubbish; obviously this means you have to do a lot more work, and you might not think it is worth paying out for the article spinning software.
You can achieve good results without using software to help you; the most important element of any article marketing strategy is to remain consistent.
It would take me about ten years to tell you all I have learned about this very important topic. So instead I will give you the basics and you will pick it up yourself in time I can guarantee that. How many websites are in existence today? No one actually knows the exact figure and probably never will, but it is estimated that there are currently over 600 billion websites out there on the world wide web.
So what chance have you got of getting yours on the first couple of pages of a search engine such as Google? Well, surprisingly enough, much higher than you might think. In my time I have probably created over 60 websites and to date every single one of them got a page one result, be it a site about digital keyboards like this one or every day household objects being reviewed such as pressure washers here. So how is it done?
There are numerous amounts of factors involved in creating a website in a way that it will get good search engine results. Search engines have extremely clever robots that crawl the internet on a daily basis looking for websites and indexing them in the correct order from the information they find within the sites. The more content (text) your site has and the quality of that content is vital in allowing the search engines to index your site and work out what it is about.
All web building programs will allow you to enter text that lays the groundwork your website- on page optimization. These are mainly your ‘Page Titles’, ‘Page Descriptions’,’Keywords’ and ‘Header Tags (H1s,H2s).
Let’s start with your page titles:
A lot of people make the mistake of leaving these to read ‘Home Page’, ‘About Us’ etc. The page titles are one of the first things the search engines read to work out what your site is about. In this case on the right I made a website for a Limousine Technical support company.
Keywords are the next important step. Don’t make the mistake of entering hundreds of words associated with your service or products; your keywords have to reflect the content of the page you are posting them to. Make sure whatever keywords you use are also written somewhere at least once on that page.
For an example, some of the keywords I have used for this page are ‘Website, optimization, page titles ,marketing’ to name but a few. You will find also that these words appear on this page in several places. The search engines can then pick up on the keywords on your page and direct the customers looking for, in this case ‘Website optimization’
But be careful not to ‘Over keyword’ your website as this can do more damage than good. Just be sensible with it and the search engines should like your site.
Apart from gaining sales from your site using your products and services, there are several options open to you to make a few extra bucks. Depending on how successful your website is and how many hits you receive to it, you could create a small income from selling advertising space on your site. There are companies out there who will find you advertisers looking for sites based around what products or services you provide without encroaching on your business. One such form of advertising to consider is through the Google Adsense program.
It’s extremely simple to set up, you just create a Google account, choose which type of advertising you want on your site, copy and paste the code onto the page you wish to run the adverts and Google do the rest. They automatically work out from your site content what your website is about and then run adverts they feel your visitors may be interested in. Google Adsense really is one of the best forms of earning a small income from your website. You may only get a few pence per click, but if your visitor ratings are high or if you have several websites with Google Adsense placed on them, it could turn out to provide you with more than just a few bucks.
You can choose the shape, colors and sizes of all the Google Adsense adverts so that they fit in with your website’s design. Google pay you upon clicks to your their adverts. You have to earn over $50 in a month for them to pay out, however, if you don’t reach this target your earnings are carried over onto the next month.
If run properly you can generate enough income to pay for the cost of running your website, such as hosting.
I have several websites all with Google Adsense programs on and between them I generate an average of around $500 a month. These range from sites about hunting equipment such as crossbows to fitness equipment such as rowing machines with reviews, like this. This is steadily increasing as I add more sites to my portfolio. Sign up for a Google Adsense account and see for yourself just how easy it is.
Other forms of advertising:
Affiliate programs may be worth a try, I don’t find many of them have worked for me that well, but for some they have so worth at least checking them out. The way it works is you set up an account with an affiliate manager such as tradedoubler or affiliatemanager. Then you go through a list of companies and choose which one or which products you wish to advertise on your site. It goes without saying, make sure that you are advertising products or services related to your website.
You then pick the text based advertising or banner for your site and add this to your website using simple HTML coding. It’s similar to the Google Adsense in that you get paid to attract customers to that particular companies services or goods. The only main difference being is that a majority of the affiliate programs only pay out once that customer has made some kind of purchase. Google Adsense adverts pay out for the customers just clicking on the sponsors listings.
Another way to gain advertising revenue from your site is to approach other businesses who may find it beneficial to them to have an advertisment feature within your site. You would however need to be generating a substantial amount of unique hits to your site to persuade another comapany to part with money to place a feature within your site though, but sometimes persistence pays off too
Think seriously who your customers are likely to be. Are you trying to sell your business just to people in your town, county, country, or are do you have a service or product that will appeal worldwide?
Let’s say you sell Carpets in Nottingham. Anyone typing ‘Carpets’ into Google will get roughly 15,500,000 results. Wow! There’s no way you’re going to get seen anywhere near page one here!… Ok, let’s now presume the customer has narrowed his search down by clicking on the UK search results for ‘carpets’ only. Now this takes the results down to an amazing 1,550,000; this is increasing your chances of being seen greatly. Now let’s say the customer types in ‘Carpet suppliers in Nottingham’. He is now confronted with just 25,400 results. This may sound a high number but trust me, 25,400 is a very low result and the chance of your site coming up on page 1 or 2 if you had your page titles set to ‘Carpet Shop – Nottingham – UK’ and had keywords on your site such as ‘Carpet suppliers in Nottingham’. In fact if you look closely at the results there are actually only two carpet suppliers in Nottingham on Page one of Google for this result and that’s because they both have correct page titles and keywords. So out of 25,400 results, if you set up a carpet shop in Nottingham you could definitely get a page one result if keyworded correctly.
If a majority of your business is going to be local, then keep your keywords and page titles and description local. Put your address or at least your town and county on your home page somewhere so the search engines will put you into the correct local section for whatever service you provide.
A mobile hairdresser in Essex doesn’t want a customer in Glasgow, so her site would have ‘Mobile Hairdresser’ and ‘Essex’ in the page titles, keywords and description and so anyone looking for a hairdresser in Essex should get directed to her site.
Giving the page titles as ‘Limousine Technical Support – Engine Problems – Wiring Problems – Limo Tec’ means that any search into Google for American Limousine technical or engine or wiring advice will get this website a page one hit. In fact this website comes up as Number one, page one in lots of Limousine technical search terms.
You need to name the page titles for every page of your site, but ensure that the page title reflects the information of its corresponding page.
So a hunting equipment website having one page of general hunting advice could title that page ‘Hunting Equipment Guide’, but then on another page where they show more specific types of equipment such as game cameras, they could then title that page ‘Best Game / Trail Cameras’, as seen here. That way anyone searching for hunting equipment such as cameras but is not sure what they need, is quite likely to be drawn not just to your website but to the page showing trail cameras.
If you are looking to appeal to a much wider audience, then unless you are providing a service or goods absolutely unique to you then you are going to have your work cut out. But don’t panic, as it is not impossible. Out of the millions of websites out there, very few are optimized properly so do a good job on yours and you could queue jump very quickly! Try to focus on sub niches that are not so well known but have increasing popularity such as inversion therapy equipment, reviewed here.
More ways to boost your website rating:
- Get relevant, preferably high authority link to your website wherever you can. Visit and join forums that discuss your kind of products and services and join in with the discussions. Most forums will allow you to leave a link to your business somewhere. Get added to as many search engines and business directories, shopping directories as you can too. Most of them are free. Never pay for a directory unless you can be sure that they receive a decent amount of traffic.
- Try and link to established “authority” websites. The higher the other site’s rating, the better the link exchange will be seen by the search engines. Search engines believe that if you have many sites linking to your site then your site is of importance.
- Create a ‘links’ page on your site and do link exchanges with other sites but it is extremely important that you only exchange links with sites that are related in some way to your kind of business. Don’t link to a site about motorbikes if your site is about your dog sitting business.
- One sure fire way of getting right to the top of the search engines is by sponsored listings such as Adwords, which can get very expensive if you dive in too quickly. You basically bid for every click to your site on particular search terms. You set the limit on what you want to spend a day, be it $1.00 or $1,000. You then bid for example at 2p per click to get your site ranked at the top result of the Google search engine.
Although saving money seems like a difficult concept to grasp when money is tight, it certainly isn’t an impossible task. Consumers can save a considerable amount of money if they take a fine tooth comb approach to assessing what they’re spending money on and start making changes in an effort to start saving more.
The first step to saving more money is spending less of it, overall. Cut back on non-essential spending and carefully plan the spending that you need to do.
Here are some “no nonsense” tips to help you save money.
Use cash as often as possible. Avoid using your credit card if you don’t have to. Although credit cards might offer convenience, they come with the high costs of interest rates and APR’s. Even people that have good credit are wasting hard earned cash when they are in the habit of using a credit card for purchases. If you have to use a credit card, be sure to pay it off at the end of month to avoid the costly interest charges.
If you have a higher interest credit card,consider transferring the balance to a lower interest credit card. If you feel you have to use credit cards, look for one that doesn’t charge an annual fee.
Take your lunch to work. Packing your own lunch can save you a significant amount of money and extra calories. If you figure an average lunch out costs around $5 a day and you work 22 days a month, this represents a savings of at least $110 and even more if your average lunch tab is over $5.00. It should also save you some time on exercise bikes like these.
Make your own coffee. Rather than halting by your favourite coffeehouse for a $4.00 java before heading to your occupation, invest in a coffee maker such as an espresso machine. Many of the current coffeemakers are programmable so you can have you to be greeted by a steaming hot coffee in the morning. It’s possible for you to make your own specialty coffee beverages with various coffee beans and flavored creamers.
Use coupons at the supermarket. Believe it or not, .50 and .30 cent coupons can accumulate. The web is an excellent area to locate coupons for the things you use often. Consider joining a coupon economies group that e-mails you daily or coupons weekly.
Combine your insurance policies. Many insurance companies offer a savings to their customers when they combine home and auto insurance policies. If you have more than one vehicle the savings is even greater.
Refinance your mortgage to obtain a lower interest rates. A refinance on your home can lower your payments on a monthly mortgage and can lower your interest rates for the duration of the loan. Extra savings derived from a home refinance can be added to your monthly savings deposit.
Review and revise your phone bills. Make your calling plan work for you. Instead of paying extra money for long distance or making chargeable prime time cell phone calls, make calls when the premium is lower. Choose a calling plan that is affordable, but still covers your calling needs. Depending on your carrier and calling plan, avoid or limit services that can increase your bill like text messaging, ringtones, applications and other fee based services. Take advantage of free nights and weekend calling. In a bid to save money, many people have moved away from having both a LAND line and just use a cell phone or vice versa. Many people that don’t want a monthly cellular bill opt for a prepaid cell phone plan that caps the expense of using a mobile phone.
Taking time to assess how and where you spend money will help you find little ways to stretch your dollar further. Remember what they say – “A penny saved is a penny earned!”
Listed here are a couple of small company strategies for start up business proprietors in the region or individuals individuals who’ve been thinking about beginning their very own business. This is really rewarding and exciting for most of us who intend on carrying this out.
Write lower your financial allowance plan. You should know what you could afford versus business products which are optional. Only concentrate on the thing you need now before. You could get other items for the business when you are competent and also the money begins flowing on.
If it’s a bakery business you’ve setup, why don’t you offer catalogs for special periodic ordering. I am certain a couple of individuals who love your breads will definitely show their buddies too. By doing this you’re going to get more clients. You don’t have to purchase a complete time catalog book until later though. About 1-2 pages from the top bakery breads is going to be sufficient or you might even do pamphlets if that’s less expensive.
What about marketing?
Marketing is vital for business. Without site visitors you your site or nobody entering the shop you won’t get any place in existence. You need to distribute a effective message to tell your friends you’re alive. For this reason some business proprietors fail since they’re only getting 3 clients every month or otherwise even that. However, if it’s a website design business as well as your 3 clients buy 3 websites at $1,000 each – this might suffice for you personally based on your standards or goals.
How about site design?
Selecting or creating the best logo design is crucial when creating yourself like a well known business. You would like something which you can use online in addition to offline so people can identify your organization. Try to choose a logo design that’s neat and elegant for the kind of business. Avoid any kinds of logos which are at all inappropriate and don’t send the right message concerning your company. For those who have a flower business, why would you’ll need a logo design of two city structures? Does which make sense, right?
One step at a time
It is vital that you be careful about your income. Your everyday or weekly sales figures might be searching good, but when your money flow isn’t there, it’ll determine for a moment remain in or bankrupt. Always make certain that you can to pay for everyone business expenses, even when business decelerate out of the blue.
Posted on 12. May, 2014 by Jessica.
Whenever you get serious about making money online, it is imperative that you find a web hosting service and start your own website. there are several ways to earn money online without a website, but if you really are serious about making money in the short to long term, then having your own website is a must.
Sure you could go the cheap way and get a free site at Host 6 Domains on 1 Account “http://www.somebodysname.come/yourname”, but there is so much you can go and no further with someone else’s restricted resources. They will be severe restrictions on disk space, number of email addresses and bandwidth usage that will prohibit you from future expansion,.
The bad news is not having an online presence in the global marketplace that’s fast being dominated by the Internet. The okay news is that you already have an online presence – whether this is good news, is not certain. The worst news, however, is you’re already online with a web host that can’t provide your website with decent services!
So, what is the really real good news?
The good news flows in when you sign up with a reliable and quality web host. This article gives you a step by step guide on choosing a reliable web host and owning “http://yourname.com.”
Checklist to Determine the Essentials Qualities of a Good Web Host
- 1. Does the web host have reliable servers that are equipped with the latest software and are backed up by another redundant server, just in case the first server breaks down?
- 2. Are the servers scalable? It is important to check that your host has scalable servers because you don’t want any speed or space cramps popping up in case your website begins growing big.
- 3. Does the web host have adequate power back up? A good web host must be connected to the electric utility company by two power lines. Plus, he must be equipped with a robust uninterrupted power system that can keep the servers going in times of a power shutdown.
- 4. Does your web host have a sound data backup plan?
- 5. Does your web host have a super fast Internet connection that is powered by the latest equipment? Remember, they must be connected with 2 separate lines just in case anything goes wrong with one. If not look someplace else.
- 6. Does your web host offer you the content management systems that you are comfortable working with? Nowadays, most web hosts offer a range of content management systems (Joomla, Drupal, etc.) along with click-and-install blog technology from WordPress and Blogspot. Along with these, there will be a host of features offered without a charge – examples: tracking software, newsletter creating and mailing software, widgets, bulletin board software, free email addresses, etc. If a web host does not offer you any goodies on the house, move on.
- 7. Do they support the latest changes in software? Most coders program websites and application software using the latest innovations in programming languages, and you don’t want to be caught in a situation where your coder has programmed your database using PHP 5 where as your web hosts’ servers support only up to PHP 3 (this is just an example – ask your coder for the languages he’s using employ and see if your web hosts supports them).
- 8. Quality web hosts offer gigabytes of space with almost unlimited bandwidth at very reasonable prices.
- 9. Does the web host must have the latest and the best web analytics software installed on his servers? Nowadays, every e-business owner wants to know where his traffic is coming from so that he can sharpen his marketing strategies. If a web host is relying on poor web analytic software, then don’t touch them.
- 10. Is the web host reputed? Have they provided web space to reputed clients who can vouch for them? Are they willing to tell you who some of their clients’ are? Check on all these.
- 11. How long has the web host been in business? If they are new on the scene, it may be best to stick to a host who has been around for a while.
- 12. Do they feature 24/7/366 support? And, how reliable is this support? Is customer support staffed with tech guys who can fix your problem in a jiffy? Needless to say, go with the web host with a strong tech support. Okay, this is important: you must talk to the support staff to find out if they have brain or meat in their heads!
- 13. Do they provide free SEO (Search Engine Optimization) services? Quality web hosts offer their customers access to a free automatic search engine optimizer tool – check to see your host has it.
- 14. Good web hosts also offer free automated search engine and directory submission software services to their customers. One click can send websites to all major search engines and to scores of directories around the Internet. A quality web host always provides such tools.
- 15. Does your web host conform to anti-spam guidelines? Specifically, he must conform to America’s CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act), and if you are targeting audiences based in Europe, then also to European Privacy & Electronic Communications Regulations 2003.
- 16. Would you like to go all the way and make web hosting a business? You can get a good reseller account and brand your own web hosting services and resell to customers at a profit. Everything would seem as if it is a big hosting company as the web hosting company you purchase the service from will provide all the technical and customer support from behind the scenes.
- 17. Are you extremely environmentally conscious? Good Avocado is powered by 100% renewable energy (using wind power) and guarantees an unprecedented 100% up time.
Follow this checklist to audit your web host, and you will surely find a quality host. Remember not to buy your domain name from your web host because they may create a hassle in transferring it later if you decide to take your business elsewhere. Also, read the Terms of Agreement and go through each clause thoroughly – companies usually lay down a lot of riders about space and bandwidth usage in this agreement.
Last thing: Before you sign up, ask the web host for a 15 or 30 day money-back guarantee. That will keep you safe. Here’s hoping this guide will assist you in your search for a web hosting service to enhance your online business ! To assist you even more, here are my top 10 recommended web hosts. these are all good, affordable web hosts with feature packed services.
- Step 1. Setting financial goals. Questions you need to ask yourself to learn what it is you really do want.
- Step 2 is a list of questions you need to think about in order to see if you can start incorporating those goals into your budget.
- Step 3 is where you need to get organized and get your paperwork together to figure out all of your income and expenses. This is the most difficult part if your paperwork is not somewhat organized already.
- Step 4 is for anyone who came out with a minus after figuring out your income minus your expenses. It is a list of things you need to consider in order to get your income and expenses more in line with each other.
Start Slow, Take It One Step at A Time
If this whole process seems too overwhelming to you, start slow. Take one step at a time if you have to. It’s usually the cash that we don’t track that puts the biggest hole in our budget. The important thing is that you take that first step.
Good personal budgets are not made in one day. They take time and patience. If you think you can make a budget and see results right away, think again. You will have to keep going back to it and making adjustments to certain categories. Add more money to some categories; take away some money for others
Start With the Notebook Exercise
Keep a notebook with you and write down everything you spend money on. This serves two purposes. One, it makes you more aware of exactly where your money goes. Two, if you are taking the time to write it down, you might also think about whether or not you really need it before buying it.
Once you take the time to do this and do it correctly and honestly, you will find yourself getting more motivated toward budgeting and personal budgets. We all have money-especially cash sometimes-that we don’t spend wisely. Often without even realizing it because the cash goes so quickly.
If you have a debit card, keep track of how many time you take money out of the ATM and what you spend it on. After a couple of months of doing that, you will know exactly where you can start to plug up some of the holes.
Those $20s do disappear kind of quickly sometimes, before you even realize it they’re gone, and you can’t even figure out if what you spent it on that was really even worth it. If you can remember what you spent it on at all. Still not ready to tackle the paper work? Then take the next small step in creating your personal budgets and examine your utilities-electric, oil or gas, water and your phone bill. Make sure you are getting the most out of your money in all of these areas.
These days there is so much competition, especially with the phone companies that you can get local service and national long distance for one flat rate of $39.95 a month.
Oil is a little more difficult right now due to rising prices, but some companies will lower the rate per gallon if you will pay for your shipment with cash instead of a check.
That takes a little bit of planning but it is doable. There are also companies like HeatUSA.Com that you can join for $25.00 and they help you to find oil for a better rate in your area.
So try these little steps first and then tackle the rest. Your financial future won’t change until you decide to change it. Earning more money will not help you until you decide you are not going to spend every penny you make. Take the first step now. Decide that you are going to make your money work as hard for you as you do to earn it. Start working on your personal budgets today.
When I use the term personal budgets, I mean creating the budget that works best for you. Whether you are creating a personal or household budget doesn’t make a difference. It just means that you should create the budget that will work best with YOUR lifestyle, YOUR needs, and YOUR wants.
The purpose of this article is to change the way you think about money, or at the very least to pique your curiosity enough to make you want to know more about personal budgets and how they can help you.
You need to think of your money not just as a paycheck that you’re earning now to take care of this week’s and this month’s bills and expenses, but as something that also has to take care of you in the future.
I know that it is all too easy just to stay focused on this week or this month. If you don’t think about and plan for your future and your retirement years, who will? Do you expect your children to provide for you when they get older? I know I want more for my children than that. That is what finally made me grow up financially. Having children and knowing that I want them to have a better life than I had. I don’t want them to have to carry me financially if I get sick unexpectedly or because I planned poorly and thought Social Security could support me.
I know that fear of the answers to the financial aspects of our lives can be paralyzing sometimes and cause inaction. But whatever your financial situation is, it will not change until you decide that you are willing to examine it and make changes. I know what it’s like to have a hard time facing that fear. In the 6 years we have own our home, we came close to losing it twice. Once, when I left my job to take care of my mother, and again about a year later when my wife lost her job.
Sometimes that can be scary, especially when that little voice in your head is telling you that you are spending more than you are making. As long as it’s not in black and white you really don’t have to face it, right? Wrong, it will only get worse and seem even more unmanageable if you don’t face it. Your circumstances won’t change until you decide to change them. Money is not going to fall from the sky into your lap. You either have to make sure that you are doing as much as you can with what you have now, or you have to earn more. It’s that simple.
The only way to create wealth is to increase your means (income) or diminish your wants (expenses). But the best way is to do both at the same time. Benjamin Franklin said that a couple of hundred years ago. It was true 200 years ago and it is even more true now.
Knowing Really Is Better Than Not Knowing
Don’t let fear and uncertainty keep you from the life that you want for yourself and your family. Take that first step now, start working on your personal budgets today. We can do it together, I’ll show you how. Personal budgets, setting goals and planning ahead is the way to accomplish that. This article is also about credit, credit card debt, your credit score and debt management. If you think about it all of those things tie together. When you pay down your debts and work on repairing your credit report, your credit score goes up which gives you and your family many more options in the event of an emergency and just in general.
A better credit score will allow you to get better interest rates on your mortgage, credit cards, equity loan, car loan and even personal loans. Lower interest rates will in turn, put more back money into your budget.